When it comes to filling a much-needed position, small business owners might feel disadvantaged. If you're a small business, you probably don't have a large budget for advertising and promoting your company's needs. Well, I know a lot of small businesses who've figured out the remarkable advantage of social media when it comes to hiring. Small business owners are using social media (like Facebook, Linked-In, MySpace, and Twitter) to promote that they're looking to fill a particular position and they're able to fill it via word-of-mouth.
In short, by letting your networking work for you, you simply post that you're looking for a reliable and committed person to fill a new "Bookkeeping" position for your firm. That announcement (posting) goes out to your 400 or so network connections (per Social Media application), and viola, surely someone knows someone who is looking for a great opportunity!
It's really true, 90% of most jobs in the market are never "posted" in the newspapers or on Careerbuilder. They are filled word of mouth. What better way to get your message out to people you already know, and who may be able to positively vouch for you and for your business!
Social media can be a huge asset to a small business looking to grow. Plus, you can learn a lot about a potential candidate by simply "Googling" them or checking out their Facebook page.
There are a great number of pros with using Social Media to help you find the right people. Mainly its primary advantage is to efficiently communicate to your network that you're on-the-lookout for someone great!
But, there are a few cons you need to consider as well...and I will talk about the potential problems that can arise from "scoping someone out" on their Facebook (or similar social media) page as a part of the hiring process.
Kathleen Lapekas - PHR
Action HR Consulting
For Personal Attention to Personnel Matters...
http://www.actionhrconsultant.com/
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